--- title: "Privacy Policy | Echelon Direct Care and Aesthetics" description: "How Echelon Direct Care and Aesthetics collects, uses, and protects your personal and health information." lang: en json-ld: --- [270-748-0850 ](tel:+12707480850)Elizabethtown, KY · Mon–Fri 8a–4:30p [![Echelon Direct Care and Aesthetics](/assets/logo-color-D7ZkM5Tz.png)](/) [Home](/) Services Offered [Payment Plans](/payment-plans)[Contact](/contact) [](https://www.facebook.com/profile.php?id=61588499847968)[](https://www.instagram.com/echelondirectcare/?hl=en)[](https://www.tiktok.com/@echelondirectcare) [Book Now](https://www.optimantra.com/optimus/patient/patientaccess/servicesall?pid=Q0lCd0crQ3FHYjJWR3NVYVM5amdpZz09&lid=engvVHNxMEtCbzZ0WGdxUXpBREEzQT09) ![](/assets/hero-contact-BSNKmSlh.jpg) Legal # Privacy _Policy_ Last updated · May 2026 On this page [Our Commitment to Your Privacy](#section-1)[Information We Collect](#section-2)[How We Use Your Information](#section-3)[Sharing of Information](#section-4)[How We Protect Your Information](#section-5)[Data Retention](#section-6)[Your Rights & Choices](#section-7)[Children's Privacy](#section-8)[Changes to This Policy](#section-9)[Contact Us](#section-10) Section 01 ## Our Commitment to Your Privacy Echelon Direct Care and Aesthetics ("we," "us," or "our") is committed to safeguarding the privacy of every patient, member, and visitor who interacts with our website, our clinic, and our online services. This Privacy Policy explains what information we collect, how we use it, the choices you have, and how we protect it. As a licensed healthcare provider, we are also subject to the Health Insurance Portability and Accountability Act (HIPAA). Protected Health Information (PHI) is handled in accordance with our Notice of Privacy Practices, which is provided separately at the time of care and governs any clinical record we create. This policy applies to information collected through this website, our online forms, our scheduling partner, and any digital communication you initiate with us. It does not modify the rights or obligations described in HIPAA or any signed patient agreement. Section 02 ## Information We Collect **Information you provide directly:** - Contact details such as your name, email address, phone number, and mailing address. - Appointment, consultation, and membership enrollment details submitted through our booking partner or contact forms. - Health information you provide during in-clinic, virtual, or concierge visits — handled separately under HIPAA. - Payment and billing details processed by our PCI-compliant payment processor (we do not store full card numbers). - Communications you send to us via email, phone, SMS, or our website forms. **Information collected automatically:** - Device and browser data, including IP address, browser type, operating system, and screen size. - Usage data such as pages viewed, time on site, referring URLs, and approximate geographic location derived from IP. - Cookies and similar technologies — see our [Cookie Policy](/cookies) for details and choices. Section 03 ## How We Use Your Information We use the information we collect for the following purposes: - **Care delivery** — to provide, schedule, and coordinate medical, IV therapy, and aesthetic services. - **Communication** — to respond to inquiries, confirm appointments, send membership updates, and share clinic announcements you opt in to. - **Improvement** — to analyze how our website performs and refine the patient experience. - **Security** — to detect, investigate, and prevent fraudulent activity or misuse of our services. - **Compliance** — to meet our legal, regulatory, licensing, and professional obligations. We will never use your information for purposes incompatible with those listed above without first obtaining your consent. Section 04 ## Sharing of Information **We do not sell your personal information.** We share information only with trusted partners who help us operate our practice, and only as necessary to provide care or comply with the law: - Our online scheduling and patient-portal partner. - Our electronic health record (EHR) provider, under a HIPAA Business Associate Agreement. - Our payment processor for secure billing. - Imaging, lab, and pharmacy partners coordinating your care, with your authorization. - Professional advisors (legal, accounting, compliance) bound by confidentiality. - Government or law enforcement when required by valid legal process. Section 05 ## How We Protect Your Information We use a combination of administrative, physical, and technical safeguards to protect the information you entrust to us — including encrypted transmission (TLS), restricted access, audit logging, and staff training on privacy and security best practices. No method of transmission or storage is 100% secure. While we work hard to protect your information, we cannot guarantee absolute security. If we ever become aware of a breach affecting your data, we will notify you in accordance with applicable law. Section 06 ## Data Retention We retain personal information for as long as needed to provide our services, comply with legal and regulatory obligations, resolve disputes, and enforce our agreements. Medical records are retained for the period required by Kentucky law and applicable federal regulation. Marketing data is retained until you opt out or request deletion. Section 07 ## Your Rights & Choices You have the right to: - Access the personal information we hold about you. - Request correction of inaccurate or incomplete information. - Request deletion of personal information, subject to legal retention requirements. - Opt out of non-essential marketing communications at any time. - Withdraw consent for optional cookies via our cookie banner. For PHI specifically, your rights under HIPAA are described in our Notice of Privacy Practices. To exercise any of these rights, contact us using the details below. Section 08 ## Children's Privacy Our website is not directed to children under 13, and we do not knowingly collect personal information from them online. Pediatric patients seen in clinic are handled under standard parental consent and HIPAA processes. If you believe a child has submitted information through our website, please contact us so we can remove it. Section 09 ## Changes to This Policy We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post the revised policy on this page with an updated "Last updated" date. Material changes will be communicated more prominently when appropriate. Section 10 ## Contact Us If you have questions about this Privacy Policy or how your information is handled, please reach out: - Email: [info@echelondirectcare.com](mailto:info@echelondirectcare.com) - Phone: [270-748-0850](tel:2707480850) - Address: 2413 Ring Road Suite 121, Elizabethtown, KY 42701 ## Ready to experience care that revolves around you? Book an appointment online or call our team — we'll help you choose the right path. [Book Now](https://www.optimantra.com/optimus/patient/patientaccess/servicesall?pid=Q0lCd0crQ3FHYjJWR3NVYVM5amdpZz09&lid=engvVHNxMEtCbzZ0WGdxUXpBREEzQT09)[Call 270-748-0850](tel:+12707480850) ![Echelon Direct Care and Aesthetics](/assets/logo-white-CuQsR7sT.png) Relational healthcare and refined aesthetics in Elizabethtown, KY. [](https://www.facebook.com/profile.php?id=61588499847968)[](https://www.instagram.com/echelondirectcare/?hl=en)[](https://www.tiktok.com/@echelondirectcare) #### Explore - [Home](/) - [Direct Primary Care](/direct-primary-care) - [IV Therapy](/iv-therapy) - [Aesthetics](/aesthetics) - [Contact](/contact) #### Visit - 2413 Ring Road Suite 121, Elizabethtown, KY 42701 - [270-748-0850](tel:+12707480850) - [info@echelondirectcare.com](mailto:info@echelondirectcare.com) - Mon–Fri 8:00a – 4:30p Sat & Sun by request #### Begin Your Care Book an appointment online or call us directly. [Book Now](https://www.optimantra.com/optimus/patient/patientaccess/servicesall?pid=Q0lCd0crQ3FHYjJWR3NVYVM5amdpZz09&lid=engvVHNxMEtCbzZ0WGdxUXpBREEzQT09) © 2026 Echelon Direct Care and Aesthetics. All rights reserved. [Privacy Policy](/privacy)· [Terms of Service](/terms)· [Accessibility](/accessibility)· [Cookie Policy](/cookies)· [Sitemap](/sitemap.xml)· [![NPIgniter](/assets/npigniter-BVHpBLYv.png)](https://npigniter.com) ### We value your privacy We use cookies to enhance your browsing experience and analyze our traffic. See our [Cookie Policy](/cookies). Accept AllDecline